Semiotics of the Sale

A Televised Performance, 2008 Somerville Community Access Television, Somerville, MA DURATION: 20 minutes   Semiotics of the Sale was a performance on television that included 20 products whose brand names were also action verbs: Balance™, Cheer™, Refresh™, Cascade™, Pledge™, Repel™, Snuggle™, Shape™, Refresh™, GoLean™, Oust™, Ban™, Console™, Ensure™, Affirm™, Love™, Shout™, Combat™ Semiotics of the Sale from Andi Sutton on Vimeo. In the piece, I...